Receba nosso Newsletter semanal
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Hotel Sales & Marketing – The Next Generation: We ARE the 21st century sales, marketing and public relations professionals.
dez 14, 2011 Por Leora H Lanz e Barbara Fischhof
Hotel sales training in 2011: what different approaches can we take to rejuvenate and re-energize our sales teams to sell?
jan 26, 2011 Por Leora H Lanz e Jennifer Coyle
The importance of upselling at the front desk has increased over recent years due in large part to the changing methods of booking rooms. A well-managed upselling program can benefit all parties involved if done correctly.
jan 10, 2011 Por Leora H Lanz e Jennifer Coyle
You may benefit from an annual checkup, but have you also considered one for your hotels?
jan 10, 2011 Por Leora H Lanz e Sachin Suri
Bringing T.L.C. to the R.F.P. (Leia o Artigo)
Has the personalized hotel sales process become more the exception than the norm? We need to know how to better sell and respond to cut through the competitive clutter.
ago 6, 2010 Por Leora H Lanz e Jennifer Coyle
Up-selling at the Front Desk (Leia o Artigo)
With the increasingly dominant role of technology, methods for making travel plans have changed dramatically over the past decade.
jul 23, 2010 Por Leora H Lanz e Lacey Hagen
To be a director of marketing in a hotel today is far more overwhelming than it was even two years ago. Marketing challenges still include rate and attracting customers, but the tools have changed.
fev 25, 2010 Por Leora H Lanz e Eydie Shapiro
Examples of How Hotels Are Using Social Media - A Guide for Getting Started (Baixar Arquivo)
HVS Sales & Marketing Services has assembled examples of how hotels are using social media as a reference for hotels that may wish to try.
fev 18, 2010 Por Leora H Lanz, Barbara Fischhof e Rebecca Lee
Introducing the Newest Member of Your Hotel Marketing Team: The Social Media Manager (Leia o Artigo)
Now, in this burgeoning digital world where we need to make “connections” more than “impressions,” a hotel needs a social media manager to attract, engage and retain new and loyal community bases.
jan 21, 2010 Por Leora H Lanz e Barbara Fischhof
HVS' thoughts on the Choice and Expedia situation this week.
out 22, 2009 Por Leora H Lanz e Eydie Shapiro
A Key Component to Asset Management - The Sales & Marketing Assessment (Leia o Artigo)
As part of the overall asset management strategy for a hotel asset, owners should certainly ask, “How can our sales and marketing efforts be more focused? Made more efficient and effective?”
jun 16, 2009 Por Leora H Lanz, Mark C. Lynn e Eydie Shapiro
Canadian Lodging Outlook January 2009 (Baixar Arquivo)
Smart Revenue Management Techniques For 2009
mar 12, 2009 Por Leora H Lanz
Smart Revenue Management Techniques For 2009 (Leia o Artigo)
HVS shares tips for effective revenue management techniques as hotels ride the 2009 economic wave. Try to stay afloat; capture market share; be ready when the upswing returns.
fev 17, 2009 Por Leora H Lanz e Eydie Shapiro and Barbara Fischhof
Canadian Lodging Outlook September 2008 (Baixar Arquivo)
Business Goes On...Hotel Sales Tips for an Uncertain Market
nov 13, 2008 Por Leora H Lanz
Business Goes On...Hotel Sales Tips for an Uncertain Market (Leia o Artigo)
In a tough market, every room night counts. While this downturn may seem more painful than in the past, business goes on and you need to be out there. Here are several ideas to keep your sales efforts strong.
out 16, 2008 Por Leora H Lanz
In today’s electronic age of information and communication, it’s time for hotel public relations practitioners to update the structure and content of press releases
fev 28, 2008 Por Leora H Lanz
Training to Keep Your Hotel Sales Effort Strong (Leia o Artigo)
With today’s economic climate and the surge of new hotels in the last 10 years, basic selling skills – for being an effective sales manager – are more important than ever. We need to revisit them and train to keep our selling ahead of the curve....
fev 4, 2008 Por Leora H Lanz
Five Ways to Increase Your Sales and Marketing Momentum in 2008 (Leia o Artigo)
A resolution for 2008 is to think about how to maximize hotel revenue in ways other than increasing room rates, and continue to show value for our rooms and the hotel experience.
jan 9, 2008 Por Leora H Lanz
Marketing Independent Hotels and Incorporating Standard Operating Procedures (Leia o Artigo)
The Director of Marketing is busy handling direct responsibilities. We would never expect that the DOS /M has time to review guest service Standard Operating Procedures to insure we are making promises that are actually being delivered.
jan 7, 2008 Por Leora H Lanz
Getting the Most for Your Public Relations Dollars (Leia o Artigo)
Public relations and publicity need to be an integral part of the sales and marketing discipline, and these tactics need to support each other’s messages.
abr 18, 2007 Por Leora H Lanz
Build it. But will they come? (Leia o Artigo)
“Build it and they will come” is no longer the tried and true of the hotel industry. In these competitive days where the major brands dominate, the market may not think it needs a new independent hotel.
abr 18, 2007 Por Leora H Lanz
Relieving Pre-Opening Jitters...It's Never Too Early to Start Thinking About PR (Leia o Artigo)
You’ve read about the importance of putting public relations into the marketing mix in this column before. It’s the most cost-effective method for promoting your product, establishing third party credibility and getting your name in front of the...
abr 18, 2007 Por Leora H Lanz
The General Manager as Your Chief Sales Executive? (Leia o Artigo)
With the more urgent nature of our business today, the general manager has emerged from “overseer” of the sales effort to a heavily involved sales manager in his/her own right. HVS Marketing Communications suggests that the general manager take on...
abr 18, 2007 Por Leora H Lanz
The Triangle of Hotel Success (Leia o Artigo)
Strong leaders understand that profitability and success are enjoyed when three key issues – which form a “Triangle for Hotel Marketing Success” – are under continuous review.
abr 9, 2007 Por Leora H Lanz
Is Employee Training Part of Your Marketing Thought Process? (Leia o Artigo)
Brochures and a website can make a hotel appear spectacular, but when the service doesn’t deliver on its marketing promises, the guest experience can be miserable. And the sales effort has just failed.
mar 8, 2007 Por Leora H Lanz e Barbara Fischhof & Eydie Shapiro
Are You Keeping Up With Your Public Relations? (Leia o Artigo)
Public Relations in 2006: Same skills with a new set of media.
fev 28, 2006 Por Leora H Lanz e Eydie Shapiro
How Should I Compensate My Sales Manager? (Leia o Artigo)
Owners and operators have several variables to think about as they determine appropriate salaries, increases and bonuses for their sales managers and team.
fev 7, 2006 Por Leora H Lanz e Eydie Shapiro
How Should I Spend My Marketing Dollars in 2006? (Leia o Artigo)
As we review sales and marketing initiatives for 2006, we all have the same goal: to increase market share and improve the bottom line.
jan 4, 2006 Por Leora H Lanz e Eydie Shapiro
New Year's Resolutions for Sales & Marketing in 2005 (Leia o Artigo)
As we plan ahead into 2005, here are some suggestions and ideas to toss around as you review your sales, marketing and public relations initiatives.
dez 7, 2004 Por Leora H Lanz e Barbara Fischhof
Marketing Communications: The Art of Writing - Is It Lost? (Leia o Artigo)
Marketing Communications involves sales, direct marketing, Internet savvy & public relations among other tactics. All involve their own distinct style of strong and effective promotional writing. Powerful writing can enhance your marketing messages.
set 27, 2004 Por Leora H Lanz e Barbara Fischhof
How Does Public Relations Fit into a Hotel's Marketing Plan? (Leia o Artigo)
Hoteliers understand what it is they need to do to market their product. But what is public relations and how does it work when assembling your marketing plan?
mar 8, 2004 Por Leora H Lanz e Barbara Fischhof
Put Public Relations Back in Your Marketing Mix (Leia o Artigo)
With a renewed sense of optimism for ’04, owners should begin to think about putting public relations and publicity back into their marketing plans.
fev 2, 2004 Por Leora H Lanz e Barbara Fischhof
Hospitality Marketing: Things to Think About in ‘04 (Leia o Artigo)
As we start a new year in a mindset of recovery and optimism, let’s think about what we’ve learned over the last few years and how we can put what we’ve learned to use……
jan 8, 2004 Por Leora H Lanz e Barbara Fischhof
Effective Sales Training: We know what skills, but do we know the customers? (Leia o Artigo)
Often times, sales training includes interactive role play. When it comes to the topic of developing professional relationships, however, we need to be more forceful, so the manager tactfully and intelligently includes the true decision maker.
dez 9, 2003 Por Leora H Lanz e Barbara Fischhof
The Newest Spokes in the Wheel of Hotel Marketing: (Leia o Artigo)
Electronic Tools – Websites, E-Marketing, and Third Party Distribution Systems
dez 2, 2003 Por Leora H Lanz e Barbara Fischhof
Rebranding? Now Market Your Hotel Conversion! (Leia o Artigo)
As owners and developers may now be spending money to renovate, reposition and reflag their hotels, it is critical to set aside monies to promote and market these changes.
nov 18, 2003 Por Leora H Lanz e Barbara Fischhof
Time for a New Sales, Marketing or Public Relations Approach? (Leia o Artigo)
Conduct your marketing review and integrate your marketing!
set 16, 2003 Por Leora H Lanz e Barbara Fischhof
The Importance of Partner Marketing (Leia o Artigo)
An Outlook on Partner Marketing within the Industry During these Very Trying Times
jul 10, 2003 Por Leora H Lanz e Barbara Fischhof
The Realities of Hotel Marketing in a Post-9/11 World (Leia o Artigo)
It’s difficult to tell general managers and owners that it is not so easy for sales executives to get appointments with clients these days.
mai 23, 2003 Por Leora H Lanz e Barbara Fischhof
As we all know, since September, 2001, American leisure and business travel patterns have seen dramatic reductions, and have become very localized and short-termed.
mar 21, 2003 Por Leora H Lanz e Barbara Fischhof
Two Marketing Thoughts for the Day (Leia o Artigo)
In conducting several of the property sales and marketing assessments that HVS has executed recently, there have been two very important philosophies that have continued to recur, and we felt compelled to share some of our feelings with you.
mar 14, 2003 Por Leora H Lanz e Barbara Fischhof
Bring Back the Newsletter!!! We always need to share information. (Leia o Artigo)
Sometimes, old habits shouldn’t die. Nor should they fade away. However, over the last few years, print communications has naturally evolved into HTML.
fev 21, 2003 Por Leora H Lanz e Barbara Fischhof
Canadian Lodging Outlook September 2002 (Baixar Arquivo)
Have You Revised Your Marketing Plans and Strategies? Conduct Your Sales and Marketing Audit
set 1, 2002 Por Leora H Lanz
