Eydie Shapiro

An Outsider’s View Inside a Hotel’s Marketing Department: It’s Still About Rate and Customers, but t... (Leia o Artigo)

To be a director of marketing in a hotel today is far more overwhelming than it was even two years ago. Marketing challenges still include rate and attracting customers, but the tools have changed.

fev 25, 2010 Por Leora H Lanz e Eydie Shapiro

A Key Component to Asset Management - The Sales & Marketing Assessment (Leia o Artigo)

As part of the overall asset management strategy for a hotel asset, owners should certainly ask, “How can our sales and marketing efforts be more focused? Made more efficient and effective?”

jun 16, 2009 Por Leora H Lanz, Mark C. Lynn e Eydie Shapiro

Are You Keeping Up With Your Public Relations? (Leia o Artigo)

Public Relations in 2006: Same skills with a new set of media.

fev 28, 2006 Por Leora H Lanz e Eydie Shapiro

How Should I Compensate My Sales Manager? (Leia o Artigo)

Owners and operators have several variables to think about as they determine appropriate salaries, increases and bonuses for their sales managers and team.

fev 7, 2006 Por Leora H Lanz e Eydie Shapiro

How Should I Spend My Marketing Dollars in 2006? (Leia o Artigo)

As we review sales and marketing initiatives for 2006, we all have the same goal: to increase market share and improve the bottom line.

jan 4, 2006 Por Leora H Lanz e Eydie Shapiro