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Hotel Sales & Marketing – The Next Generation: We ARE the 21st century sales, marketing and public relations professionals.
dez 14, 2011 Por Leora H Lanz e Barbara Fischhof
Examples of How Hotels Are Using Social Media - A Guide for Getting Started (Baixar Arquivo)
HVS Sales & Marketing Services has assembled examples of how hotels are using social media as a reference for hotels that may wish to try.
fev 18, 2010 Por Leora H Lanz, Barbara Fischhof e Rebecca Lee
Introducing the Newest Member of Your Hotel Marketing Team: The Social Media Manager (Leia o Artigo)
Now, in this burgeoning digital world where we need to make “connections” more than “impressions,” a hotel needs a social media manager to attract, engage and retain new and loyal community bases.
jan 21, 2010 Por Leora H Lanz e Barbara Fischhof
New Year's Resolutions for Sales & Marketing in 2005 (Leia o Artigo)
As we plan ahead into 2005, here are some suggestions and ideas to toss around as you review your sales, marketing and public relations initiatives.
dez 7, 2004 Por Leora H Lanz e Barbara Fischhof
Marketing Communications: The Art of Writing - Is It Lost? (Leia o Artigo)
Marketing Communications involves sales, direct marketing, Internet savvy & public relations among other tactics. All involve their own distinct style of strong and effective promotional writing. Powerful writing can enhance your marketing messages.
set 27, 2004 Por Leora H Lanz e Barbara Fischhof
How Does Public Relations Fit into a Hotel's Marketing Plan? (Leia o Artigo)
Hoteliers understand what it is they need to do to market their product. But what is public relations and how does it work when assembling your marketing plan?
mar 8, 2004 Por Leora H Lanz e Barbara Fischhof
Put Public Relations Back in Your Marketing Mix (Leia o Artigo)
With a renewed sense of optimism for ’04, owners should begin to think about putting public relations and publicity back into their marketing plans.
fev 2, 2004 Por Leora H Lanz e Barbara Fischhof
Hospitality Marketing: Things to Think About in ‘04 (Leia o Artigo)
As we start a new year in a mindset of recovery and optimism, let’s think about what we’ve learned over the last few years and how we can put what we’ve learned to use……
jan 8, 2004 Por Leora H Lanz e Barbara Fischhof
Effective Sales Training: We know what skills, but do we know the customers? (Leia o Artigo)
Often times, sales training includes interactive role play. When it comes to the topic of developing professional relationships, however, we need to be more forceful, so the manager tactfully and intelligently includes the true decision maker.
dez 9, 2003 Por Leora H Lanz e Barbara Fischhof
The Newest Spokes in the Wheel of Hotel Marketing: (Leia o Artigo)
Electronic Tools – Websites, E-Marketing, and Third Party Distribution Systems
dez 2, 2003 Por Leora H Lanz e Barbara Fischhof
Rebranding? Now Market Your Hotel Conversion! (Leia o Artigo)
As owners and developers may now be spending money to renovate, reposition and reflag their hotels, it is critical to set aside monies to promote and market these changes.
nov 18, 2003 Por Leora H Lanz e Barbara Fischhof
Time for a New Sales, Marketing or Public Relations Approach? (Leia o Artigo)
Conduct your marketing review and integrate your marketing!
set 16, 2003 Por Leora H Lanz e Barbara Fischhof
The Importance of Partner Marketing (Leia o Artigo)
An Outlook on Partner Marketing within the Industry During these Very Trying Times
jul 10, 2003 Por Leora H Lanz e Barbara Fischhof
The Realities of Hotel Marketing in a Post-9/11 World (Leia o Artigo)
It’s difficult to tell general managers and owners that it is not so easy for sales executives to get appointments with clients these days.
mai 23, 2003 Por Leora H Lanz e Barbara Fischhof
As we all know, since September, 2001, American leisure and business travel patterns have seen dramatic reductions, and have become very localized and short-termed.
mar 21, 2003 Por Leora H Lanz e Barbara Fischhof
Two Marketing Thoughts for the Day (Leia o Artigo)
In conducting several of the property sales and marketing assessments that HVS has executed recently, there have been two very important philosophies that have continued to recur, and we felt compelled to share some of our feelings with you.
mar 14, 2003 Por Leora H Lanz e Barbara Fischhof
Bring Back the Newsletter!!! We always need to share information. (Leia o Artigo)
Sometimes, old habits shouldn’t die. Nor should they fade away. However, over the last few years, print communications has naturally evolved into HTML.
fev 21, 2003 Por Leora H Lanz e Barbara Fischhof
